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In times of economic challenges, extra costs for training personnel have to result in immediate benefit for the company. Companies are aiming at very focused, efficient and user-specific training. Employees should be equipped to handle international business dealings using appropriate language, and be familiar with the business and social culture of the target country. These skills include correspondence (primarily email), telephone conversation, customer care, marketing, technical language, budgeting etc. The training should directly address the needs of individual personnel, and should help solve their communication problems as rapidly as possible.
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